The advertising campaign to sell Hyundai Sonata Cars in Japan has been a bit of a non starter according to the Chosun Ilbo.
Apparently they are just managing to flog 20 of them a month despite using Bae Yong-Joon in an advertising campaign.
I bet that most of the people buying Sonatas in Japan are ethnic Koreans too. I just think that the image of Korea and Korean products in Japan makes the sale of cars there almost impossible.
They would probably have to sell them at a loss to get a foothold in the market.